Targeting women through social networks
Social networks are a dominant source of product and service referrals for women. This is the platform, where experiences are shared, opinions are voiced and recommendations are given. Women are more encouraged to follow a brand that shows them support, provides exclusive deals, offers up-to-date information and allows for feedback and comments. If we are following your brand, we are more than likely going to purchase your product over another and recommend friends and family to do the same.