So, there’s a recession – Now what?
A recession may be both an opportunity and a threat. A worst -case scenario is when a company lowers an ad budget while one of their competitors increases theirs. Just Google it and find loads of brands that have perished this way. The opportunity lies in the ability to deal competitors a serious blow. And the best of all is advertising costs can become cheaper, increasing your ROI during a recession.
So, you can choose to maintain your spend, increase it, or cut it – Select wisely, and learn from others companies choices.