What is SEO?
Search engine optimization, or SEO, is a strategy for improving your site’s rankings in search engine results.
It involves identifying which keywords and phrases your target audience uses when looking for products or services like yours, then working towards ranking well for those searches.
4 Reasons Why You Should Be Doing SEO
Implementing an effective SEO strategy can make your website, and therefore your brand, more visible to users on the web.
“The best place to hide a dead body is page 2 of Google”
Studies have shown that about 91.5% of search engine click-throughs occur on the first page of search results. The rest of the results pages only make up around 8.5% of clicks.
Increased Web Traffic
On the surface, the goal of SEO optimization is to improve your site’s rankings in search results.
But beyond that, the purpose of achieving high rankings is to attract more traffic — and ideally, to convert that traffic into customers and leads.
If you want to bring more users to your site, SEO is the best way to accomplish this goal.
Increased Traffic Relevancy
SEO can help your business get in front of your target audience as they’re actively searching for information.
And considering how common it is for consumers to use search engines to find information about products and services, this is a huge opportunity.
62% of consumers turn to search engines first when they want to learn more about a new business, product, or service — and 41% use them when they’re ready to buy
consumers have access to a wealth of helpful resources that can help them learn about their options before they speak with a sales representative.
And with SEO optimization, you can become part of that learning process.
That’s especially true if you combine your SEO efforts with content marketing. When you create informative, valuable content, you have the opportunity to build trust and credibility with potential customers early in the research phase.
Being seen on the first page of a search result cements you as a market leader in consumer’s minds.