Don’t Put All Your Eggs in One Basket
Advertising and marketing on social media platforms can be both profitable and effective, however, one needs to bear in mind that one is bonded by the rules and regulations of the given social media platform. Facebook, for example, is not fond of adverts that direct users to 3rd party sites, as it wants to keep its users within its eco-system to run more adverts to. As for Twitter and Instagram, their algorithm now prioritizes news that has the most engagement or has been recently liked by a friend or follower. Do not lose heart though.
Each Social Media platform has its advantages and limitations alongside its unique user experience and character traits. Use these characteristics to your advantage to create an individualized campaign that can draw in different kinds of attraction, engagements and conversions. The challenge now rests on creating more interactive and visually appealing content to rouse up attraction organically.