Learn how to speak to the Millennial woman
‘Who runs the world? Girls! ‘Beyoncé Knowles. Let’s elaborate on that statement… Millennial women are taking over the world… we now have high powered careers, cater for a larger percentage of consumer purchases and we have a strong brand influence amongst our friends and family. We don’t want to be told what to buy, we want to engage with a product, see how it compliments our lifestyle, and then make a decision. When marketing to women of this generation, remember that we are a demographic of our own, we want to be inspired, appreciated, respected and acknowledged – we want to have it all!