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Facebook usage is decreasing amongst teens

According to statistics from Sprout Social, Facebook usage among adults in the US has remained same over the past two year, at +/- 68%.  With approximately three-quarters of these users access Facebook on a daily basis.  However, Facebook usage among US teens is dropping; 71% of teens claimed to use Facebook in a 2015, that percentage has dropped to 51% for 2018. 

South Africa doesn’t follow the US in terms of direct Facebook usage, but that trend will ultimately hit our local market as teens find other platforms to share their thoughts, ideas and stories. 

Read all the stats and the full article here