Social media marketing is the use of social media platforms to engage with your target audience. This engagement helps you build your brand, increase sales, promote events, and promote traffic to your website. This involves publishing and sharing great content on your social media profiles, listening to and engaging your followers, analyzing your results, and running social media advertisements.
The major social media platforms are Facebook, Instagram, Twitter, LinkedIn, Pinterest, YouTube, and Snapchat.
Social media often feeds into the discovery of new content such as news stories. Social media can also help build links that in turn support into SEO efforts. Many people also perform searches at social media sites to find social media content.