A 2017 study by Time Inc revealed that,
“90% of consumers prefer for brands to engage them with content rather than with ads”.
The need for relevant, shareable and enlightening content has never been more important and with platforms like Facebook, limiting the amount of content brands can show their fanbase, the type of content you create needs to be slick, strategic and smartBrands need to identify where and how to target their audiences, whether it be via a blog post, emailer or video. Figure out what resonates with your consumer, what encourages them to support, recommend and ultimately buy from you?
Once you’ve done that, producing content that highlights your product offering and what you care about, makes consumers care about it too.