Out-of-home (OOH) advertising is more commonly known as outdoor advertising and it encompasses a number of ad and media options. Essentially any type of advertising that reaches a consumer while they are out of their home is outdoor advertising. Some of the core types of outdoor formats are: Street Pole Ads, Billboards, Digital electronic screens, trailers, vehicle wraps, wallscapes, street furniture, in-mall and washroom advertising.
At IMS we look at your target market, campaign objectives and budget, and suggest an integrated campaign that gets your message in front of your potential customers at the best possible time. Think about it, would an ad for office furniture be more effective catching you going to work in the morning or going home in the afternoon? What about an ad for wine, do you need that glass first thing in the morning or when you get home? Mmmmm, bad question. The better question is, when are you more likely to be influenced to by the advertised brand of wine; morning traffic or afternoon traffic? That’s how our thinking starts.
We deal with multiple outdoor suppliers and will get you the best and most appropriate locations that get your customers to take notice and take action. We also negotiate to get the best outdoor prices for you to maximise your outdoor campaigns effectiveness.
So, if you’re looking for Outdoor Ads in Johannesburg, a billboard in Sandton, Street Pole Ads in Fourways or washroom ads in Midrand; we’ll find the perfect outdoor location for you.
Trust IMS as your ad agency for billboards, street pole ads and all forms of outdoor media. Reach out to us today to get your business the exposure it needs through outdoor advertising.
IMS is an Ad Agency based in Fourways that can design, plan, book and buy outdoor ads for your business.