As multi-tasking 21st century women, we have a lot on our plate! From careers, to families as well as time for ourselves. We need a product / brand that will save us time. I recently came across a great example of this in the retail stationery industry. A small local stationery store found themselves competing in the same space as the ‘Big Players’. Instead of entering into the never ending battle of price wars, they decided to focus on another element – TIME. Their idea was to get all the stationery list requirements from every teacher in the area and pre-pack a shopping bag for you. All you had to do, was arrive, advise who the teacher of the class was, and off you went. Would you go back to this stationery store? I certainly would – A client for life!