See what’s hot in social media in 2017

Let’s start with a few don’ts on social media here in SA:

• Don’t be a chop or as the rest of the world calls it – Don’t be a dick.  If this does not make sense, then you’re a …
• Use correct English and only where appropriate, use slang – imagine every one of your customers seeing your post, imagine what they would think
• Don’t ignore posts – always respond, period
• Avoid making your posts all about you.  Most of your customers don’t care about you or your brand but they do care about what you and your brand can do for them

2017 will see:

• The death of fake news and along with it a lot of clickbait.  Those ‘You’ll never believe’ type articles about making easy money or some celebs secrets will start declining; we hope
• Video will become even more popular.  Across sites, blogs, social platforms and chat apps
• Facebook will rule them all. It is currently the most important social platform in SA and it will grow and mature
• Content marketing will become even stronger.  Better articles, punchier content and more relevant info will dominate
• Social media adverting costs will rise significantly.  With the increase in advertisers, more brands are fighting for the same inventory
• You will have to pay for followers and pay to reach them.  Social platforms are double dipping and we are going to have to pay
• Social media ‘influencers’ will battle.  People are not as stupid as we think – they know what a paid endorsement is and trust personal relevant recommendations more

Want more info and to see how you can build  you brand and generate new customers using social media contact Francois at IMS  on 087 822 1488.