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Social Media Advertising

Social media ads have become an incredibly cost-effective and versatile way to connect with your target audience. They provide your brand with plenty of opportunities to boost your digital marketing campaigns and succeed in the online world.

What is social media advertising?

Social media advertising is a form of digital marketing that involves the creation and publishing of advertisements on social media platforms to help your brand achieve its online marketing goals.

What are the benefits of social media advertising?

From Facebook and Instagram ads to LinkedIn, Twitter, YouTube and Pinterest ads, social media advertising offers an array of advantages:  

  • Improve brand loyalty
  • Increase leads and sales
  • Increase reach and target audiences more effectively
  • Measure success
  • Amplify reach

These ads reach people who don’t follow your brand’s social media profiles directly but have expressed interest in your product or service. Unlike other forms of online advertising, paid social ads can pinpoint those most likely to convert and/or purchase.

Boost your brand online

With our paid social media advertising services, our team will handle everything from campaign setup and ad management to content creation and social media analytics.

Once we have found the best social media platforms to get your message across, we will focus on creating content specifically for your target audience to increase the likelihood of engagement. From then on, we will set up audiences, budgets, and demographics to make sure you’re getting the most out of every campaign. Once your ad is live, we’ll adjust what isn’t working and amplify what is working through A/B testing to identify the best way to position your campaign.

At the end of the campaigns, we will make use of various reporting and analytics tools to provide insight into what’s attracting your target market to further build upon what is working.

Reach out to us today to reach your potential customers efficiently.

Contact

Contact the IMS team now for website development, SEO, Social Media management and general ad agency services.

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