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Social Media Strategy

A social media strategy is a summary of everything you plan to do and hope to achieve on social media. It guides your actions and lets you know whether you’re succeeding or failing.

Our expert team will help you create and implement a Social Media Strategy that connects you with your clients.

What is a social media strategy?

A social media strategy outlines your social media goals, the tactics that will be used to achieve them and the metrics that will be tracked to measure progress.

Understanding your Business Goals and Objectives

We will help you create a winning social media strategy by understanding and establishing your objectives and goals. Without these goals, you have no way to measure success and return on investment (ROI). Do you want to get more followers, drive traffic to your website, or increase leads?

Audience research

Knowing who your audience is and what they want to see on social media is key. That way we can create content that they will like, comment on, and share. It’s also critical if you want to turn social media followers into customers for your business.

Competitors

Odds are your competitors are already using social media, and that means you can learn from what they’re doing. Understanding who your competitors are, and how they are utilising social media allows us to create a competitive strategy.

Setting up accounts and improving existing profiles

Whether you already have social media account or you are fresh to the media space, we can find the best platforms for your business and your content. As we suggest which social networks to use, we will define a strategy for each platform

Social Media Content Calendar

Depending on our strategy and approach, we will create and plan out the content that goes up onto your social media pages. Allowing you to have the final say on the content that appears on your profiles well before it ever goes public.

Reach out to us today to get your social media presence and brand image aligned.

Contact

Contact the IMS team now for website development, SEO, Social Media management and general ad agency services.

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