Types of Google Ads and Campaigns
Google ads the throw-away term that is used to describe the multitude of advertising types that Google provides via their network and platforms. Choosing the right campaign type for your brand, service, or product begins with knowing what the goal of your campaign is. Is it to generate leads, raise brand awareness, or advertise your product?
There are 4 types of Google Campaigns:
1. Search Campaigns
Search Ads appear in Google Search Results.
It’s great for driving sales, leads, or traffic to your website, as you can show your ads to customers actively searching for your products and services.
Search Campaigns are ideal for promoting sales and generating leads. There is only text in the ad, so no need to design fancy graphics.
2. Display Campaigns
Display campaigns let you reach people with visually engaging ads as they browse across millions of websites and apps. Display is a great way to expand the reach of your Search campaigns to other parts of the web.
3. Video Campaigns
Video campaigns let you show video ads on YouTube and other websites.
Some Video campaign types can help you boost general awareness of your brand. Others are designed to drive conversions or get people to shop on your website.
4. Shopping Campaigns
Shopping campaigns are ideal if you’re a retailer looking to sell your product inventory. Shopping ads appear on search results and the Google Shopping tab.
Store owners can also use local inventory ads to promote products available at your physical locations.
Choosing the right campaign is about knowing how best to showcase your brand and using the platform that your target audience uses.