When it comes to driving interest around your brand, it is vital to create connections with potential customers. Easier said than done, it’s one thing to want to create these connections, and another thing altogether knowing how to establish them.
One of the best ways to create these connections is using copywriting to speak to consumer emotions, enticing them to take action after reading your words.
While writing something that you think will resonate with your audience may seem simple, there are a set of guidelines to follow to make sure you’re effectively convincing your audience. This is where SEO copywriting comes into the equation. Let’s take a look at what SEO copywriting is and why it is important for brands big and small.
SEO copywriting is the process of pairing compelling writing techniques with standard SEO best practices to entice users to take specific action, such as signing up, subscribing, or requesting a quote.
Below are some examples of content types where SEO copywriting will be applied:
- Product descriptions
- Advertising content
- Brand messaging
- Call-to-action buttons
- Landing pages
- Website copy
- On-site navigation instructions
- Final checkout screens
Why SEO Copywriting is Important
Google has gotten smarter, and attention retention is becoming increasingly more prominent among users. As such, content now must serve two masters – Google and users.
On one hand, you have to create content that your readers enjoy reading. It needs to be relevant and something that entertains, educates, and enlightens.
On the other hands, your content needs to be understood by Google. If your content is unstructured, Google and other search engines won’t be able to understand what your content is about and therefore won’t index and rank accurately.
SEO best practices ensure that both the user experience and Google’s criteria are met.
SEO Copywriting vs. SEO Content Writing
While both are essentially words on a web page, they each serve a distinct goal.
The main difference between SEO copywriting and SEO content writing is that the former has the end goal of converting leads, while the latter aims to drive traffic.
Though both forms of SEO writing are competent to longitudinally achieve the goal the other sets out to accomplish, real effectiveness lies in considering your immediate end goal of a project and then matching the writing type best suited to achieving those goals the fastest.