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Search Engine Optimisation

Help others find your website through trust, not ads

Having a digital presence is more important than ever. A customer’s first point of contact with a business is most often their website, not being seen by potential customers means that you are losing out on potential revenue.

IMS offer SEO services for most website technologies, whether it be SEO for Shopify, WordPress, PHP, or a custom developed website. Through years of experience, our SEO team is equipped with the tools and expertise to help your business be seen, whether it's at a corporate level or as an SME.

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SEO Our SEO Wheelhouse

SEO is about building trust and confidence in your website. We achieve this through a tailored approach that is unique to each website and your immediate goals.

Keyword Strategy and Research

Understanding your target market and goals are at the heart of our SEO strategies. This allows us to find the best keywords to suit your needs and then work on making you rank higher for them.

Off-Page SEO

By leveraging third-party resources, backlink building, reviews, and certain media, we can build brand credibility online, and increase online exposure in search results. 

Link Building

Links to your website are a big part of a complex equation that search engines, such as Google, Bing, and Yahoo, use to determine how much they trust you. In the case of SEO, it is a case of Quality over Quantity. We will create high-quality backlinks that will boost your reputation with the major Search Engines. 

eCommerce SEO

Help potential customers find your products. We optimise the entire pipeline when it comes to eCommerce. From advanced eCommerce analytics, to product descriptions, and even schema markup. We help search engines understand your product so that they can show it to the right audience.

Technical SEO

Technical SEO is the foundation upon which all else is built. Creating a technically sound website is the first step to creating trust, and helping customers find you. We make sure that your website is free of errors in the code, as well as grammar, and can be seen by Search Engines. Google can’t show users your website if they can’t find it.

Content Writing

Getting users to your website needs good content, turning them into customers requires great content. Our skilled team of SEOs, analysts, and copywriters will create and optimise the copy on your website, including titles, headings, descriptions, and blog posts.

Local SEO

97% of people learn more about a local company online than anywhere else. Helping search engines understand where you are, what you do, and what areas you serve will help them show your business to the right users. Making sure that users and search engines trust you will help more potential customers find your business.

UI/UX Analysis

Whilst Google, and other search engines have their own algorithms to determine Search Engine Results Page rankings, their end goal is to provide users with the best search experience and most relevant results. As such, we will use heatmaps and other diagnostic tools to understand how users interact with your website and what frustrates them the most. These analyses aid us in streamlining the customer’s journey and reducing any points of friction – ultimately enhancing your website’s credibility.

On-Page SEO

Understanding your target market and goals are at the heart of our SEO strategies. This allows us to find the best keywords to suit your needs and then work on making you rank higher for them.

Analytics & Reporting

How do you benchmark your SEO performance? We provide transparent and simple monthly reports that track the metrics you care about, all wrapped up in a neat document that you can share or present.


Have More Questions

You can also contact us if you need to know more about the topics here.

  • SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. Search engines such as Google, Bing and Yahoo have search results pages, where web pages and other content are shown and ranked based on what the search engine considers most relevant to users.

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