DEV Discoverability Services
Get found wherever your customers are searching, scrolling or asking.
IMS’s Discoverability Services bring together SEO, Google Ads and digital advertising, Generative Engine Optimization (GEO), social listening and AI monitoring — everything a business needs to be found, seen and recommended across search engines, social platforms and AI assistants like ChatGPT and Gemini.
Being “found” online used to mean one thing: ranking on Google. It now means showing up everywhere your customers actually look; search engines, social feeds, review sites, and increasingly, the AI assistants they ask before they ever open a browser tab.
Discoverability is how we make sure your business shows up, looks credible, and gets chosen, no matter which of those channels a potential customer starts from.
Generative Engine Optimization (GEO)
GEO is the newest layer of discoverability: making sure AI tools like ChatGPT, Gemini, Perplexity and Google AI Overviews find, understand, trust and recommend your brand — not just your competitors. Where SEO earns you a ranked link, GEO earns you a direct mention inside the answer, often before a customer visits a website at all.
Search Engine Optimisation (SEO)
SEO is about building trust and confidence in your website so search engines rank you where your customers can find you, without paying for every click. Our SEO wheelhouse covers keyword strategy, on-page and technical SEO, link building, local SEO, content writing and transparent monthly reporting, tailored to your website and your goals.
Google Ads & Digital Advertising
As a certified Google Ads Partner, we plan, create and manage Google Search, Video, Display and Shopping Ads, plus native, social and video advertising across the wider digital landscape, so you’re visible to the right audience at the moment they’re ready to buy, and you only pay for real results.
Social Social Listening
Social listening tracks what’s being said about your brand, your competitors and your industry across social platforms, forums and review sites, in real time, not just when someone tags you. We monitor sentiment, spot trends before they break, and flag conversations worth joining, so you can respond fast, catch problems early, and find opportunities your competitors miss.
Brand & competitor mentions — see every mention of your business (and theirs) across social media, forums and review sites, tagged or not.
Sentiment tracking — understand whether the conversation about your brand is trending positive, negative or neutral, and why.
Trend and crisis alerts —get flagged the moment a conversation starts gaining momentum, so you can respond before it escalates.
Competitive benchmarking — see how your share of voice stacks up against competitors in your category.
Monitoring AI Monitoring Tools
Just as social listening tracks what people say about you, AI monitoring tracks what AI assistants say about you. We run regular checks using the Prism AI Listening Tool across ChatGPT, Gemini, Perplexity, Copilot and Google AI Overviews to see whether your brand is being mentioned, how accurately, and how you compare to competitors in the same answers, turning AI visibility from a guess into a tracked, reportable metric.
Citation tracking — how often, and how accurately, your brand is named across major AI engines for the queries that matter to your business.
Competitive AI benchmarking — see which competitors are being recommended instead of you, and why.
Regular reporting — a running view of your AI visibility over time, not a one-off snapshot.
Get Discovered Other Ways We Help You Get Discovered
Local SEO & Google Business Profile — make sure your business shows up accurately in local search and Google Maps results.
Directory & citation listings — consistent, accurate listings across the directories both customers and AI engines use to verify who you are.
Online reviews & reputation management — build the review profile that earns trust with customers and search engines alike.
Content marketing & digital PR — authoritative content and coverage that earns organic visibility and credible backlinks.
Voice search optimisation — structure your content so voice assistants can find and read it back accurately.
Why? Why Bring It All Together
One connected strategy, not five disconnected tools. SEO, ads, GEO, social listening and AI monitoring feed off the same insight, instead of running in silos.
Coverage across every discovery channel. Wherever a customer starts their search be it Google, social media, or an AI assistant, your brand is positioned to be found.
One team accountable for all of it. Clear, consolidated reporting across every channel, instead of chasing updates from multiple suppliers.
FAQ Discoverability Services FAQ's
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SEO earns your website a ranked spot in a list of links. GEO earns your brand a direct mention inside an AI assistant’s answer. The two work together, GEO builds on the same foundational trust signals SEO relies on, applied to how AI engines read and summarise the web.
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Contact us to find out more, or to discuss further on 087 822 1488 or email us info@imsolutions.co.za or visit us at Unit 79, Studio Office Park, 5 Concourse Crescent, Fourways, Johannesburg, South Africa
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Get In Touch
Email Us:
info@imsolutions.co.za
Call Us:
087 822 1488
Johannesburg Sandton Offices
Unit 79, Studio Park, 5 Concourse Crescent, Fourways, Sandton, 2062