UX
User Experience
Before a single line of code gets written or a single pixel gets designed, we ask one question: what does the user actually need? That's UX.
UX (User Experience) is how IMS researches, plans and tests the way people will actually use your website or app before it's built, so the end result is easy to use, converts better, and doesn't need an expensive rebuild down the line.
Before we write a line of code or design a single pixel, we ask what the user actually needs. That question drives everything downstream, the site or app we build, and the way it looks and feels. Split those three disciplines across different suppliers and things fall out of sync fast: a beautiful design that’s a nightmare to build, or a fast build nobody enjoys using.
At IMS, UX, Development and Design sit under one roof, so what gets planned is what gets built, and what gets built is what gets designed.
Understand Your Users
We research your actual customers, their goals, frustrations and habits; instead of guessing. That means personas grounded in real behaviour, not assumptions, so every design and build decision downstream is backed by evidence.
Remove the Friction
Every extra click, confusing label or unclear next step is a chance for someone to leave. We map the full user journey and strip out anything that gets in the way of the action you want them to take.
Design That Converts
Wireframes and prototypes get tested with real users before they go anywhere near a designer or developer, so what gets built is already validated, not a best guess that gets fixed after launch.
Build Once, Build Right
Catching usability problems at the UX stage is far cheaper than catching them after launch. Getting the structure and flow right upfront means Design and Development can move fast, and you avoid paying twice for the same page.
FAQ UX FAQ's
Have More Questions
You can also contact us if you need to know more about the topics here.
Typically: user research findings, personas, user flows, wireframes and a tested prototype, the blueprint that Design and Development then build from.
Questions? Have More Questions?
Reach out to us here at IMS about UX. 087 822 1488, info@imsolutions.co.za. You can visit us at Unit 79, Studio Office Park, 5 Concourse Crescent, Fourways, Johannesburg, South Africa
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Have More Questions?
Contact us to find out more, or to discuss further.
Get in touch
Get In Touch
Email Us:
info@imsolutions.co.za
Call Us:
087 822 1488
Johannesburg Sandton Offices
Unit 79, Studio Park, 5 Concourse Crescent, Fourways, Sandton, 2062