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An advertising agency may be known or referred to as a creative agency or an ad agency. There are also niche agencies such as digital agencies, activation agencies and media buying agencies that focus on specific areas.
Among the advertising, marketing, promotional, and communication elements, agencies focus on the strategy, conceptualisation and execution of ideas, the use of media planning, as well as the enhancement, reporting, and optimization of their work to better serve their clients’ needs.
Advertising agencies can do many things, from helping you grow your business, to running specific campaigns targeting a unique audience to get your name, brand, and businesses in front of the right people at the right time.
This depends on what your product is, its availability, distribution channels and your budget. Start by creating awareness of your product within your target market by selecting the best media channels (Social, Google, Outdoor, TV, Radio, Word-of-mouth, Activations) and advertising on them; then create demand and drive sales.
Social media marketing involves the use of social media platforms to connect with audiences and build brands, increase sales, and drive website traffic. This includes publishing excellent content on social profiles, listening to and engaging with followers, analysing results, and running social media advertisements. The major social media platforms consist of Facebook, Instagram, Twitter, LinkedIn, and Pinterest.
Social media allows advertisers to employ a range of strategies to promote content and have people engage with it. Many social networks provide detailed geographical and demographic information which enables marketers to tailor their messages to users’ needs. Social media marketing campaigns can appeal to a broad audience at once. A major strategy used in social media marketing is to develop messages and content that individual users will share themselves thereby further increasing the reach.
Social media marketing can increase a business’ exposure, grow the brand, and drive sales. Social media posts drive targeted traffic and having access to all those customers help boost the brand.
Social media posts provide an opportunity for the public to find the new web content and click through the brand’s website. These posts will help bring in the type of visitors you want to attract.
Social media can increase the brand’s reach via quoted experts, and with the increase of social media influencers, many accessible individuals have a huge following that brands can benefit from. It is the best tool to connect with and learn from consumers and industry leaders and helps brands understand their audience by reading tweets and status updates. Subsequently, an active social media presence builds relationships with audiences. Consumers view Twitter, Facebook, and Instagram as social networks, not marketing tools, which gives your business a chance for authentic engagement.
SEO stands for “search engine optimization.” This is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines such as Google, Bing and Yahoo which all have search results pages, where web pages and other content is shown and ranked based on what the search engine considers most relevant to users.
Yes, having an HTTPS URL does help your SEO efforts. The HTTPS prefix on a URL denotes that it is secure to use and that no unauthorized third party is capturing your data on that website. Search engines see websites with HTTPS as more trustworthy than regular HTTP websites.
Yes, SEO can be done on a Shopify website. Shopify can be optimized for search engines by adding the usual On-Page SEO methods. This includes adding meta descriptions, structured data, correct H1 tags, content, keywords, etc.
HTTPS stands for Hypertext Transfer Protocol Secure. HTTPS is encrypted and is used for secure communication over a network. Data sent using HTTPS is secured via Transport Layer Security protocol (TLS), which provides three layers of protection: data encryption, data integrity, and authentication.
SSL is the standard security technology for establishing an encrypted link between a web server and a browser. This link ensures that all data passed between the web server and browser remain private. An SSL certificate on a website gives that site a secure URL, which can be identified by the HTTPS prefix.
WordPress is a content management system (CMS) that started as a blogging tool. It runs on PHP and a MySQL database. It is now widely adopted as a great platform to build websites on, due to its versatility and ease of use.
Design elements in Wordpress are packaged as “themes”; since content and design are separate, one need only install a new theme to get a whole new design without affecting the content. This makes it a great platform for the development of websites, as making changes is easier in the future.
Yes, it is; however it depends on what you are selling and who you want to reach. Outdoor advertising has a massive and often, high frequency reach (the same person sees the same ad many times over). So, if you want to create awareness to a broad market in a specific location, outdoor is a great choice.
When marketing your service, select your target market and what media channels are the best to reach them. Run ads, show content, or tell your potential market about your services and give them a compelling reason to use you. One media channel will be the most effective, and if you can try a few you will quickly identify what delivers the best customers at the lowest rate.
There are 10 common reasons why your Google Ad will be disapproved:
- Spelling and grammatical errors
- Capitalisation issues
- Punctuation and symbols
- “Click here” text
- Destination mismatch
- Non-standard spacing
- Copyright/Trademark infringement
- Unnecessary repetition
- Unsuitable content
- Issues with the destination landing page
A CMS is a content management system used for creating, managing, and optimising your customers’ digital experience.