PPC
Digital Media & Click Fraud Prevention
Get noticed. Get real clicks. Get an ROI you can actually trust.
IMS runs bespoke digital advertising campaigns; social, search, display, video and native, and protects certain elements with click fraud prevention software that blocks bots, competitors and click farms from clicking on your ads without ever intending to buy.
Being visible to your customers takes targeted digital advertising; but visibility means nothing if a chunk of your budget is being burned by fake clicks. Based on our South African campaigns, we’ve found an average click-fraud rate of 6 – 35%. That’s money spent on people, bots and competitors who were never going to buy
IMS pairs bespoke digital media with real-time click fraud prevention, so every click you pay for has a real chance of becoming a customer.
Digital Digital Media
Our team of experts builds laser-targeted campaigns that help you reach more customers and build connected audiences, wherever they spend their time online. Our suite of digital advertising solutions includes:
Native Advertising — widen your reach and draw in new leads with high-quality branded content that integrates into the native experience of a platform.
Social Media Advertising — generate brand awareness with competitive, highly targeted campaigns on the most popular social platforms.
Search Engine Marketing —get visible in an oversaturated market at the exact moment buyers are actively searching for what you offer.
Display Ads — grow reach and brand awareness with engaging images, text and banner ads targeted to a relevant audience.
Video Advertising — engage customers and boost information retention with compelling, precisely targeted video content.
Click Fraud Click Fraud Prevention
Click fraud happens when people, bots, or competitors click on your ads with no intention of buying or engaging and you pay for every single one of those clicks. We add click fraud protection software to your Google and Facebook campaigns, integrated directly into Ad Manager and Business Manager, updating in real time to catch and block fraudulent clicks before they drain your budget.
Stop competitors from clicking on your ads to deplete your marketing budget and derail your campaigns.
Stop brand haters from wasting your spend; success attracts detractors, and clicking your ads is one of the cheapest ways for them to cost you money.
Stop bots — data from our click fraud provider shows up to 30% of all clicks on PPC ads come from automated traffic, not people.
Stop click farms — industrial-scale operations built to generate clicks that mimic real human behaviour.
Understand the accidental clicks too; a portion of mobile clicks are just fat-finger taps, not malicious, and our reporting tells the two apart.
Together Why Run Them Together
Every rand of media spend is protected.
Click fraud prevention runs alongside your campaigns from day one, not bolted on after the budget’s already been burned.
Cleaner data better decisions.
Stripping fraudulent clicks out of your reporting means the optimisation decisions we make are based on real customer behaviour.
A true read on ROI.
You see what your digital advertising is actually returning, not a number inflated by bots and bad-faith clicks.
FAQ UX, Development and Design FAQ's
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Click fraud is any click on your paid ads with no genuine intent to buy or engage; from bots, competitors, click farms or brand detractors. Every one of those clicks still costs you money, so it directly inflates your ad spend without adding real customers.
Talk to IMS Want to know more?
Contact us to find out more on 087 822 1488 or info@imsolutions.co.za or visit us at Unit 79, Studio Office Park, 5 Concourse Crescent, Fourways, Johannesburg, South Africa
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Get in touch
Get In Touch
Email Us:
info@imsolutions.co.za
Call Us:
087 822 1488
Johannesburg Sandton Offices
Unit 79, Studio Park, 5 Concourse Crescent, Fourways, Sandton, 2062