GEO
GEO Services
Get found, cited and recommended by AI. IMS structures your brand so ChatGPT, Gemini, Perplexity and Google AI Overviews recommend you, not just your competitors.
IMS offers Generative Engine Optimization (GEO): the practice of structuring your brand's digital presence so AI tools such as ChatGPT, Gemini, Copilot, Perplexity and Google AI Overviews can find it, understand it, trust it, and recommend it. If SEO gets you found on Google, GEO gets you named by AI
What Is GEO (Generative Engine Optimization)?
Generative Engine Optimization, or GEO, is the discipline of making a brand’s digital presence easy for AI systems to discover, understand, trust and reference.
Where traditional SEO earns a ranked spot in a list of blue links, GEO earns something more direct: a mention, by name, inside the answer an AI assistant gives someone who never even visits a search results page. GEO is also referred to as SEO for AI Platforms or (AIO) Answer Engine Optimisation.
As more buyers open ChatGPT, Gemini or Perplexity and ask “who should I use for X” or “what’s the best Y in South Africa” before they ever type into Google, the businesses that show up in that answer win the shortlist; often before a single ad or organic link is clicked. GEO is how IMS makes sure that’s you.
GEO Why GEO Matters Right Now
Matters Right Now
When an AI assistant names a brand directly in its answer, the buyer’s shortlist is built before they’ve visited a single website.
Competitors are already moving.
Brands investing in GEO now are building the entity data, structured content and citations that AI engines will keep referencing for years.
Being cited builds instant trust.
A brand an AI system references reads as vetted and credible; the same way a strong Google ranking used to.
It compounds with what you already do.
GEO doesn’t replace SEO, content or PR; it structures and amplifies that work specifically for how AI systems read the web.
GEO IMS's GEO Services
We run a structured GEO programme built around ten core deliverables, covering everything from research through to ongoing measurement:
1. Priority Query Research — we identify the real, buyer-intent questions your customers ask AI assistants before they ever reach out to you.
2. AI Visibility Baseline Audit — we test how, and whether, your brand currently appears across ChatGPT, Gemini, Perplexity and Google AI Overviews, so we know exactly where we’re starting from.
3. Entity & About Page Build — a clear, factual “who we are” page written in the plain, structured language AI engines extract most easily.
4. Structured Data & Schema Markup — Organization, FAQ Pages, Service and Breadcrumb schema rolled out across your commercial pages, so machines can read your site as cleanly as humans do.
5. AI-Friendly Content & Listicles — authoritative “best of” and comparison content that positions your brand accurately wherever AI engines summarise a category.
6. Directory & Citation Building — consistent, accurate listings across the directories AI engines cross-reference to confirm who you are and what you do.
7. Community & Social Seeding —genuine, helpful answers on platforms like Reddit and LinkedIn, which AI engines use to triangulate brand reputation.
8. /llms.txt Setup — a direct-answer reference file that gives AI crawlers a clean, verbatim summary of your priority topics.
9. Multi-Engine Tracking & Reporting — regular checks across every major AI engine, showing exactly which queries you’re winning — and which need work.
10. Quarterly Competitive Benchmarking — a fresh read on where you stand against competitors, resetting the roadmap every 90 days.
Process Our GEO Process
Phase 1: Audit & Baseline
We research your priority queries, test your current AI visibility across every major engine using the Prisim Tool, and benchmark where competitors already stand.
Phase 2: Foundation
We build your entity and about pages, roll out schema markup, publish your /llms.txt file, and get your directory listings consistent and live.
Phase 3: Amplify
We publish AI-friendly content and listicles, seed genuine community answers, and keep building the citations that AI engines reference.
Phase 4: Track & Refine
We run weekly multi-engine tracking using Prisim, report monthly on what’s moving, and re-benchmark against competitors every quarter to reset the roadmap.
Use Cases Why IMS for GEO
IMS isn’t a single-channel SEO shop bolting AI on as an afterthought. We’re a full-service agency built on strategy, research, creative and performance media — which means your GEO programme is grounded in the same insight-led thinking behind every campaign we run, not a copy-paste checklist. Based in Fourways, Johannsburg, our team builds the entity pages, structured data, content and citations that get brands named by AI — and we track it, openly, every step of the way.
FAQ SEO FAQ's
Have More Questions
You can also contact us if you need to know more about the topics here.
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. Search engines such as Google, Bing and Yahoo have search results pages, where web pages and other content are shown and ranked based on what the search engine considers most relevant to users.
Talk to IMS Ready to Create an Unfair Advantage in AI Search?
Talk to IMS about GEO; 087 822 1488 or info@imsolutions.co.za
Visit us at Unit 79, Studio Office Park, 5 Concourse Crescent, Fourways, Johannesburg, South Africa
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Get in touch
Get In Touch
Email Us:
info@imsolutions.co.za
Call Us:
087 822 1488
Johannesburg Sandton Offices
Unit 79, Studio Park, 5 Concourse Crescent, Fourways, Sandton, 2062