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EMAIL

Email Marketing

Build and nurture relationships and generate valuable leads.

Utilising your existing database to inform customers of events, sales, and/or just wishing them happy holidays. Nurture the relationships you already have and turn them into recurring sales.

When it comes to generating and converting leads, there isn’t a more powerful digital marketing tool than email marketing.

Already bought a mailing system. We create eye-catching emails using the most popular mailing tools including Everlytic, Hubspot and Mailchimp or custom coded HTML emails from scratch, based on your and your customers’ needs.

Build Customer Loyalty

Keep your brand at the forefront of your customer’s mind. Strong client relationships require regular brand interactions – and routine web email marketing communications with customers make it possible for you to build brand loyalty whilst driving sales.

Expand your reach

Email campaigns are proven to have better reach and potential for engagement than traditional marketing methods. Our marketing specialists can help you reach your target audiences on any device while being non-invasive and POPIA compliant.

Connect with Different Audiences

Hyper-personalised communication is one of the many benefits of using B2C and B2B email marketing to reach your audience. While traditional marketing methods focus on delivering a broad message to a large audience scope, marketing emails allow you to offer unique discounts and messages to the relevant customers.

A/B Testing

Online email marketing offers various ways to test and see if you’re hitting the nail on the head with your marketing efforts. IMS can perform A/B and multivariate testing to examine almost every component of your email campaign, from the subject line and time sent to the content within the email campaign itself. This offers valuable insights as to where you might need to revise your email marketing strategy to drive the most engagement with your email campaigns.

Analytics and Reporting

Understand your audience.

By using email marketing software, you can gain valuable insight into the performance of your targeted marketing campaigns and email marketing efforts. We can report on the metrics you care about, such as, how many people have opened your email, the number of bounces, conversions, and which buttons people clicked on. Using the numbers, we provide actionable insights you can use to grow your business.

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