Did you know that 70% of all YouTube videos are watched via mobile? And that there are 500 hours of video uploaded to YouTube every minute and one billion hours watched every single day.
Now more than ever, the need to understand how audiences engage on YouTube and why your brand or product should be using it, is crucial. The pandemic has seen an increase of people tapping into their creative side, with 71% of Gen Xers turning to YouTube to learn a new skill.
Our marketing landscape is changing, and with linear TV ratings on the decrease and digital video viewership booming, the time for products and brands to be using channels like YouTube for marketing has come.
Viewers claim to pay 3x more attention to ads that are relevant to them vs. ads aimed at a generic audience ~ Source: Google/Ipos, Video Mobile Diary, US, 2017
The way people consume media has evolved with YouTube offering solutions for every stage of the consumer journey. The user journey is no longer linear, and instead offers the opportunity to engage with audiences across the funnel, from Awareness to Consideration and finally Action.
Viewers can now find the content that they are interested in with the click of a button, and whilst watching their favourite content, find new and similar products or brands, go straight to the website, or subscribe to the channel in real-time.
With digital marketing on the rise, it is imperative that you use platforms like YouTube, which have incredible reach and opportunity to form part of your marketing and advertising strategies going forward.
