Did you know that more than 50% of brands have no defined digital marketing strategy.
A well-planned digital marketing strategy should be at the heart of every successful marketing campaign. The strategy should outline what the desired outcomes are, as well as the steps needed to reach these goals.
Below are just three digital marketing strategies that any business, no matter the size / industry or revenue bracket, can implement.
Optimise your website
A website is your shopwindow to the world. Not only does it need to be eye-catching and attractive, but it also needs to be user-friendly, intuitive, and memorable, encouraging repeat visitors. A good website also needs to have rich, up-to-date content added to it on a regular basis, encouraging Google to see your site as a valuable resource, allowing it to be prioritized when people are searching.
Use your analytics
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half” – John Wanamaker
Using analytics, you will be able to identify how many people are coming through to your website and from where, is it Paid Media or Organic traffic? What pages they are spending the most time on and where they are dropping off.
Tracking your customer behaviour is paramount to your success, and the more data you have available, the more informed your advertising decisions will be.
Advertising is probably one of the least trusted sources of information about brands amongst consumers today. So, it’s imperative that whatever content you create it is seen as authentic. Whether it’s daily blog updates or social media posts, make sure your content speaks to your customer, resonates with your customer, and encourages them to see you as a reliable information source (thought-leader) for your industry. Relationship building is key for business success.