Marketing has been around for a long time – since people first started selling things. But, with the development of technology, there has been a significant shift from the traditional forms of marketing to a more digital approach.
Seeing as though people in today’s day and age are more dependent on technology to complete their daily tasks, it makes sense to target them where they spend most of their time. As fruitful as that sounds, modern day marketers are faced with an increasingly prominent problem – attention retention.
In order to unleash the true power of marketing in the digital sphere and generate experiences that keep customers interested, you need to know what the 5D’s of digital marketing are and how to utilize them. So, let’s find out.
The 5D’s of Digital Marketing
The Five Dimensions of digital marketing is a coalition of digital channels that enable customers to engage with brands in a way that was never before possible. Let’s take a look at what these dimensions are and the significant role they play in the future of marketing in business.
From desktops and mobile devices to iPads and laptops, users experience brands by interacting with them through these devices (think social media videos etc.). The digital world has grown to become a core influence for promotion and experience.
Facebook, Instagram, Google, YouTube, Twitter and more. What do all of these platforms have in common? They are all mediums in which consumers and brands can interact with one another. While there are many platforms to accomplish said interaction, brands need to use the ones that are most popular with their audience and create compelling content that engages and adds value.
Once brands have narrowed their focus down to a few chosen platforms to interact with their consumers, they now have various media and innovation at their disposal to further enhance the customer experience. Digital media consists of various owned, earned and paid communication media that can be utilized to build engagement.
Digital marketing enables marketers to personalise their messaging, but how? The 4th D of digital marketing is digital data, and it results from efforts in the previous 3 components.
By digitally collecting data about consumers, brands can serve them in a better, more personalised way.
In the fight for attention retention, brands are encouraged to utilize modern technologies to captivate and intrigue customers in their modern customer journey. These technologies enable brands to create interactive experiences that creates memories and brand recognition like no other.
Take VR, for example and compare it to an advert in a magazine. The former will provide an interactive, immersive experience that a customer will remember and bring front of mind whenever they see that brand’s logo/colours/products etc.
At the end of the day, consumerism is constantly evolving but within that, there is one thing that remains constant and that is the need for experiences. Customers will naturally gravitate towards brands that provide them with a unique, personalised experience that aids in building brand trust.
And, in order to provide unique and captivating experiences, you need utilize the 5D’s of digital marketing to transform and improve the way you market your products.