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How to track SEO progress with analytics and reporting

Search engine optimisation (SEO) is the process of improving a website’s ranking on search engine results pages (SERPs). The higher a website ranks for relevant keywords, the more organic traffic it will receive. When it comes to SEO, you can’t just set it and forget it. To really see results, you need to stay on top of your progress, identifying what’s working and what areas need a little extra TLC. What gets measured gets improved. Track your SEO progress to make smart, data-backed decisions that propel your strategy forward.

Key Metrics to Track

There is a lot of data collected from a website. Simplify your data by spotlighting the values that really drive your website’s success, and suddenly the picture becomes a whole lot clearer. Identifying areas that need a boost will become crystal clear.

Organic Website Traffic

One of the most effective ways to track SEO progress is to monitor organic traffic. Organic traffic refers to traffic to your website that comes from search engines, such as Google, Bing, and Yahoo – just to name a few.

You can use a web analytics tool like Google Analytics to track search engine traffic. Get ready to peek under the hood of your website’s performance with Google Analytics. The service dishes out critical data points: visitor traffic, pageview numbers, and average session lengths. As you review these metrics over time, you’ll uncover the relationships between your SEO moves and the traffic gains – or losses – that follow. Measure, monitor, and marvel at the difference – tracking these metrics lets you see firsthand how your SEO efforts reshape your website’s traffic landscape.

Keyword Rankings

Another metric to watch is your keyword rankings. Keyword rankings are the positions your website occupies on search engine results pages for specific keywords. You can use a keyword ranking tracking tool to track your keyword rankings over time. By tracking your keyword rankings, you can see how your SEO efforts impact your website’s visibility for relevant keywords.

Backlinks

Backlinks are links from other websites to your website. Backlinks are a crucial ranking factor for SEO, so it’s critical to monitor your backlinks. You can use a backlink tracking tool to track backlinks to your website. You can also track the websites that link to you, and the anchor text of the backlinks. By analysing your backlinks, you can see how your SEO efforts impact your website’s authority.

Organic conversions

Your website’s conversion rate is the percentage of visitors who take a desired action. This includes making a purchase or filling out a contact form. Tracking your website’s conversion rate can help you understand how your SEO efforts impact your bottom line. Ensure that your analytics platform is set up to track the correct conversion events for your business.

Rather than relying on guesswork, track the metrics that reveal your SEO’s true performance. Armed with this knowledge, you can zero in on what’s working and overhaul what’s not, for a more successful strategy. You can use these insights to make data-driven decisions about your SEO strategy and ensure you’re on the right track.

Here are some additional tips for tracking your SEO progress:

Set goals

Before tracking your SEO progress, it’s imperative to set some goals. What do you want to achieve with your SEO efforts? Once you know your goals, you can track the metrics most meaningful to you.

Track your progress over time

Don’t expect results overnight. SEO is a long-term game. It’s imperative to track your progress over time to see how your SEO efforts pay off.

Be patient

SEO takes time and effort. Don’t get discouraged if you don’t see results immediately. Just keep at it and eventually you will see results.

Regularly review your data

It’s imperative to regularly review your SEO data to identify trends or patterns. By regularly reviewing your data, you can ensure your SEO strategy is on track.

Make adjustments as needed

As you track your SEO progress, you may need to adjust your SEO strategy. Don’t be afraid to experiment and try new things.

Don’t leave your SEO progress to chance – track your efforts and stay focused on what matters most: achieving your online objectives.