Influencers help brands build trust and relevancy through social media by creating personalised content that is relevant to what is happening in the world.
Finding the right influencers for your campaign can be tough as more and more consumers are interested in short bursts of instant personalised entertainment, which is consumed via mobile between tasks or to unwind after a long day.
Whether you’re a small, family-run business or a big brand, Influencer Marketing is currently one of the most effective marketing channels – driving a much higher return on investment (ROI).
Nano Influencers charge lesser fees but have fewer than 5000 followers; yet, they usually have a greater degree of engagement since they have the time and capacity to connect and engage their audience more regularly, influencing purchasing choices by acting as a friend. Whereas Macro Influencers charge much higher rates because they typically have over 1 million followers, they offer a wider reach but are less likely to interact with their audiences and are perceived as more aspirational and less authentic – they are still a better option than using a celebrity, who are seen as as untrustworthy.
So, depending on your budget, goals, and strategy, using either Nano or Macro Influencers on social media, namely TikTok, Facebook, and Instagram, will bring in high-quality traffic and customers.