It’s not surprising that consumer behaviour has changed following the pandemic.
Fortunately, most marketers are well accustomed to dealing with change. This includes shifting audiences and consumer behaviour to new technologies and algorithms.
A marketer’s ability to stay abreast of the latest trends is essential to ensure they can make the necessary changes. In particular, as we approach 2022. As the economy begins to pick up, consumers will be looking to get back to normal, and some marketers may even find that they have more resources to devote to marketing.
Here are the top consumer trends that will influence marketing in 2022 to help brands and businesses prepare for the year ahead.
Better marketing begins here.
- The dominance of online shopping will continue
The opportunities for e-commerce are booming right now and they’ve never been greater.
- Consumers will buy directly from brands
Compared to third-party retailers or marketplaces, 20% of consumers aged 18-40 years prefer to buy directly from brands’ websites.
- Influence will increase among Gen Z
Audiences change with time. Consumers grow older, and a new generation gain purchasing power. The Gen Z market has become a hot topic in recent years.
- The importance of education will grow
Rather than selling to their audience, brands strive to educate them.
- The art of storytelling is now king
Telling a story is one way to effectively educate an audience. In marketing, storytelling is how brands communicate their messages to consumers.
- Processes will need to be simplified
Marketing processes such as email communications, website updates, social media posts, and pricing updates will need to be streamlined.
- The personalisation trend continues to dominate
In today’s market, 63% of consumers are no longer buying from brands who use poor personalization methods.
- Augmented and Virtual Reality will bridge gaps
Consumers benefit from online shopping in countless ways. There is, however, a gap between what a consumer sees online, and what it looks like in real life.