Imagine knowing exactly what drives your customers; understanding not just how to target them online, but their wants and needs too.
Customer-centricity is about putting the customer first. It’s about creating a corporate culture that involves the entire organisation from the receptionist who answers the phone to the CEO. It’s about creating trust between your customers and your brand and empowering your employees to make the best decisions for both the customer and the bottom-line.
A great way to keep your customers at the heart of your organisation is by incentivizing or rewarding the staff that give great customer service. Recognition and appreciation build loyalty and retention, and ultimately success.
Putting your customers first will set you apart from your competition. Going above and beyond for your customers will keep you top of mind and is a great way for smaller companies to get a competitive advantage over their bigger competitors.
Plus, with ongoing customer feedback, you will be able to identify additional areas for growth and improvement, allowing you to encourage repeat business and greater revenues. This is truly where customer centricity has the biggest impact.