The challenge for many new businesses is to stay top of mind or at least be considered in the decision making process. One way to achieve this is through reinforcement or increased visibility to help customers recognize your business and remember it for future purchases. These 5 tips can help increase your business’s visibility online with minimal costs required.
1. Update your Google My Business listing
Google allows every business to list their services for free! Updating your listing on a weekly basis, either by uploading an image or sharing a short piece of content, increases your business’s visibility as Google regards your business as active in the digital space.
2. Ensure your website is mobile friendly
More people are conducting searches on their mobile phones, be it android, iPhone or on a basic feature phone. Your website has to accommodate mobile users by ensuring it’s resizable, easy to navigate and has a quick page loading time. You do not want your customers to be discouraged from visiting your website.
3. Optimize your website for SEO
Search Engines like Google and Bing can be your potential client’s first line of action when they are in want of a specific good or service. That’s why it’s important to have the relevant key words or string of search terms included on your websites content to ensure your website gets selected.
4. Make use of Social Media Marketing
Being actively involved in relevant Facebook and LinkedIn groups can help build your company’s reputation. Also having the relevant social media accounts serves as another way to reach potential customer as you become more accessible.
5. Respond to Negative reviews and comments
There’s nothing worse than leaving an unhappy or disgruntled customer unattended to, especially in the online or social media space. Do regular online & social media searches, to ensure that no negative comments about your business have slipped under the radar. It may be too late to change the customer’s opinion of your business but it will show other customers that you do care despite the few mishaps.
If you are finding it difficult or time consuming to execute these tips, you can gladly ask us for help! Simply pop us a message at info@imsolutions.co.za
