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3 Reasons Design is important in business

Great designs make for good business. From shopping online to services and the products we choose, these are decisions people tend to make based on beauty. If your design isn’t something that intrigues your target market, you probably won’t have many people using your service or buying your products.

Here are 3 reasons design is important in business:

Good Design makes a strong first impression

In the digital age, it only takes a few seconds for a consumer to decide what product/service they want. Those few seconds are crucial as they make or break a sale and design is a huge factor they consider when making this decision.

Having a strong, well-balanced design is key to attracting consumers. Great designs can be the difference between blending in or standing out from the competition. You want your design to send signals to your consumer to buy your product/service. This is true for both the digital world and physical products. You want your design to entice people into buying what you have to offer therefore it must impress people as soon as they see it.

A good design helps your business stand out

Every company no matter the industry must compete with other businesses. Having a good design can separate your business from the competition. Having designs that are modern and impressive that keep up with current trends can help you pull consumers in a lot easier. Creating a successful brand, product, website or service is getting people to look at it and the only way to do this is to have a great design that puts you a step ahead of the competition.

Think about Apple. They didn’t become a $2 trillion-dollar company because they coded great software and update it regularly. The aesthetic aspect of their product design is so enticing to the consumer that they are willing to spend money on their products not only because they work well but they look nice. Even if you don’t own an Apple device or product you instantly recognise their brand. That is because their design stands out and set them apart from their competition.


Design is not all about something that looks great. It’s also about how accessible it is to the consumer. Think about a website or an app, if you have a great looking app that was only designed with the intention to look nice and not designed while taking the consumer into account, it will probably lose you potential customers. Design is about finding the balance between appearance and user experience. When you have a solid design, it means that the look and feel of the design will entice people to use it and the accessibility and functionality will ensure that they keep using it. It allows for people with varying abilities to have a similar user experience. So always consider the experience you want people to have when using your service or product.

A good design can make, or break make or break a company. Make sure you aim to find the balance between the aesthetic appeal and the accessibility of your design. This will ensure that you stay a step ahead of your competition. Having good designs will help you build brand consistency which in turn will help you build trust in your brand with your target market.