Social Media platforms have recently been putting the focus on video content.
Instagram released stories, Instagram Feed, IGTV, and most recently, Reels which was inspired by TikTok.
TikTok, the popular video app, has been downloaded more than 2 billion times worldwide on the Google Play Store and Apple App Store. Video in social media and online advertising has become more and more important. With 689 million monthly active users, there is a massive user base that consumes video-rich content. Here are 4 reasons why you should be using video in your marketing strategy
1. Attention
Video is a fantastic tool to hook your audience. Unlike a long-winded paragraph, it is extremely easy to consume. We’re all guilty of passively scrolling through our social media feeds and only the most compelling content tends to make the grade for our attention. Video allows you to be concise and capture viewers’ interest in the first few seconds.
Social media success lies in your ability to condense information down into easily digestible snippets of content that is long enough to maintain viewers’ attention but short enough to leave them wanting more.
2. Search Optimisation
All your content should be optimised for search engines and your videos should be no different. Social media channels are quickly becoming like search engines themselves, so it’s important that you make your content relevant.
How do you determine whether you’ll be at the top of the “popular” and “trending” list? Be sure to create compelling headlines and descriptions for your video so it will register in searches, whilst complementing these with relevant hashtags. Twitter offers in-depth analytics for every hashtag, detailing key demographics.
3. Drive Conversions
No matter which social medium you are posting through, you should always have a goal for your video. This typically involves user action, whether you’re driving traffic to your site, purchasing a product or sharing your video. Your call to action is your virtual handshake with your viewers. If they’ve watched a video all the way through, they have demonstrated interest. You then need to direct them to take the desired action.
4. Unique Messaging
Posting a video on social media isn’t dissimilar to a conversation, you can only discuss one thing at a time. Otherwise your audience will quickly lose interest. With your call to action in mind, your video should be telling the story that leaves viewers wanting more. If you’re adding something to the video that doesn’t contribute directly to the call to action, you may want to consider removing it.
