Every year we experience new and exciting digital trends that change the marketing landscape, and 2022 is no different.
Below are just five of the key marketing trends that you need to be aware of to stay competitive.
Short DIY videos
Let’s face it, we’re all busy people, so when it comes to consuming content, the more simple, succinct, and powerful the message is, the better! The power of video has been proved time and again, with Tik Tok, Instagram Reels and YouTube shorts, that this is the format to reach your clients with. The best part, you don’t need to be a professional to create one, in fact the more unpolished and authentic it is, the more impactful.
Tell a real story
To build a meaningful relationship with their audience, brands must be both authentic and relatable. It is no longer enough to tell customers how good a brand or product is, they want to know if you have lived up to your promises. And the best way to do that, is through customer testimonials and storytelling. Change the conversation to focus on the consumer and their needs, focus on the ‘everyday’ man, and how your brand / product solved a problem or met a need.
“Storytelling is the new way of marketing. It won’t sell directly, but it will make your customers think, “Damn, maybe I should try this out.” – Edgaras Katinas, Better Marketing via Medium
Personalise your content
The spray-and-pray marketing model is dead! It is only through market segmentation that you can effectively reach people at the right time and in the right place. Different content for different audiences will make them feel heard and understood.
Consumers and companies are entering a new era of trust and transparency. It is important to communicate with customers about what data you are collecting and why. Ensure that opting out is easy and accessible at any time and keep your data collection to a minimum. (Never collect more data than what you need). With consumers more interested in “keeping it real” than ever before, embracing this new direction of digital marketing is likely to produce great results for your business.
Artificial Intelligence (AI)
The capabilities of AI technology are evolving as it advances, from automation to prediction. Using AI to predict your customers’ next move will allow you to break through the clutter and reach them at exactly the right time. By limiting irrelevant targeting and instead speaking directly to their current needs, predictive targeting can lead to increased conversion rates.
So, there you have it, the top five digital marketing trends for 2022. And remember that a competitive edge, growth, and customer loyalty can only be achieved by staying on top of these trends.