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How Do I Select a Good Web Developer?

In our modern, interconnected world, a robust online presence isn’t just an advantage, it’s a necessity. Achieving this digital excellence relies heavily on one fundamental decision: selecting the right web developer. With an ocean of options, making this choice can seem overwhelming. Below we’ll discuss some considerations that need to be taken into account when making this crucial decision.

1. Clearly Defined Your Objectives

  • Purposeful Planning: Before initiating your search for web developer, take the time to outline what you aim to achieve with your website. Do you need an e-commerce platform, a blog, an informative site, or perhaps a combination?
  • Functionality Requirements: Think about the specific features you want. Do you need a contact form, a booking system, or integration with other software? By identifying these specifics, you can ensure the web developer has experience with similar functionalities. For example, a front-end developer would focus on the visual aspects of your website. In contrast a back-end developer would focus on the sites structure, logic, and data.
  • Target Audience Consideration: Understanding your target demographic helps in designing a website that appeals to them. Relay this information to potential web developers to see how they plan to cater to this audience.

2. Experience and Portfolio Analysis

  • Diverse Experience: While specialisation can be beneficial, a web developer with experience across various industries may offer a broader perspective.
  • Real-World Applications: It’s not just about the number of projects but their real-world performance. How do their developed websites fare in terms of speed, user experience, and uptime?
  • Relevance to Your Project: Their past work should ideally include projects similar to your envisioned website. This indicates they’re capable of handling your specific requirements.

3. Mastery of Relevant Tools

  • Up-to-Date Knowledge: The digital realm is ever evolving. Ensure the developer is familiar with the latest tools and technologies pertinent to your project.
  • Specialised Tools: Depending on your website’s nature, there may be specific tools or platforms that are best suited. For instance, if you’re launching an online store, does the web developer have experience with e-commerce platforms like Shopify or WooCommerce?
  • Flexibility: While expertise in certain tools is beneficial, it’s also advantageous if the web developer is adaptable and willing to learn or work with new technologies as required.

4. Commitment to Open Communication

  • Regular Check-ins: A good web developer will keep you updated about the project’s progress, seeking feedback and making necessary adjustments.
  • Clarity and Understanding: They should be able to explain technical aspects in layman’s terms, ensuring you’re always in the loop.
  • Receptiveness to Feedback: Open communication means a two-way street. The web developer should be receptive to your ideas and feedback while also providing their expert opinion.

5. Positive Client Testimonials

  • Credibility Check: Testimonials serve as a validation of the web developer’s claims. Positive reviews indicate satisfaction among previous clients.
  • Consistent Feedback: While one or two positive reviews are good, consistency in positive feedback over time indicates reliability and sustained quality of work.
  • Detailed Reviews: Look for testimonials that provide specifics about the web developer’s strengths, as they offer a more in-depth insight into their work ethic and expertise.

6. Understanding of UX/UI Principles

  • User-Centric Design: A competent web developer should prioritise the end user’s experience. This means designing a site that’s intuitive, easy to navigate, and user-friendly.
  • Aesthetics and Functionality: While a site should be visually appealing, its design should not compromise its performance. A balance between aesthetics and functionality ensures users have a seamless experience.
  • Responsive Design: With the varied devices used to access websites today, it’s vital that the site looks and performs well, whether viewed on a desktop, tablet, or mobile phone.

7. Transparent Pricing

  • Itemized Quotes: A good web developer will provide a breakdown of costs, detailing charges for design, development, testing, and any additional features.
  • No Hidden Charges: Everything should be laid out upfront. Be wary of web developers who are not transparent with their pricing or hint at potential additional costs later on.
  • Value for Money: It’s not about finding the cheapest web developer, but one who provides value. Ensure their charges align with the quality and scope of services they offer.

8. Post-Launch Support

  • Maintenance and Updates: The web is dynamic, with technologies and trends constantly evolving. Web developers should offer support to ensure your site remains updated and compatible with the latest tech standards.
  • Bug Fixes: No matter how rigorously a site is tested, post-launch issues can arise. A good web developer commits to resolving these issues promptly.
  • Training: Especially if your site has a content management system (CMS) or other backend features, the developer should provide training on how to use and manage these elements.

9. Adherence to Deadlines

  • Project Timeline: A structured timeline, highlighting milestones and deliverables, showcases a developer’s organisation and commitment.
  • Flexibility with Changes: While sticking to deadlines is crucial, a developer should also be flexible enough to accommodate minor changes or feedback without significantly derailing the timeline.
  • Regular Progress Updates: Even between milestones, a proactive web developer will keep you informed about the project’s status, ensuring there are no unexpected delays.

10. Security Protocols

  • Data Protection: With rising cyber threats, ensuring the website has robust security measures to protect user data is paramount. This is especially crucial for e-commerce sites or any platform that collects user information.
  • Regular Security Audits: A good web developer will regularly audit the website for potential vulnerabilities and apply necessary patches or updates.
  • SSL Certification: SSL (Secure Socket Layer) certificates encrypt data between the user’s browser and the website server, providing an added layer of security. It’s now considered a standard security measure, and a developer should ensure its implementation.

11. Cultural and Geographical Considerations

  • Localisation Awareness: If your target audience is specific to a region or culture, the web developer should be familiar with the local norms, preferences, and digital behaviour of that audience.
  • Time Zone Synchronization: Working with developers in vastly different time zones can sometimes pose communication challenges. It’s essential to have an understanding of the developer’s work hours in relation to yours.
  • Language Barriers: Clear communication is crucial in web development. Ensure that there are no significant language barriers that could hinder the flow and understanding of your project.

12. Scalability and Growth Provisions

  • Future-Ready Frameworks: The web developer should design the website in a way that allows for easy expansion or addition of new features in the future.
  • Integration Capabilities: As your business grows, you might need to integrate additional tools or platforms. Ensure the website is built with such scalability in mind.
  • Performance Under Pressure: Ask how the website will perform as traffic grows. It should not crash or slow down significantly during traffic spikes.

13. Customised Versus Template Usage

  • Unique Branding: While templates can be cost-effective and quick, a customized website can provide a unique feel that aligns perfectly with your brand.
  • Flexibility in Design: Custom-built websites generally offer more flexibility in terms of design and functionality, ensuring a tailored fit to your requirements.
  • Cost Implications: Understand the cost differences between opting for a template-based design and a fully customized solution. Evaluate what’s more viable for your budget and long-term goals.

14. SEO and Digital Marketing Compatibility

  • SEO-Friendly Design: The website’s architecture should be designed to be search engine friendly, allowing for better indexing and ranking.
  • Integration with Marketing Tools: Whether it’s email marketing platforms, analytics tools, or CRM systems, ensure the website can easily integrate with essential digital marketing tools.
  • Content Management Systems (CMS): A good CMS will let you regularly update your content, which is essential for SEO. The web developer should be able to recommend and work with a CMS that aligns with your content strategy.

15. Clear and Comprehensive Contracts

  • Defined Scope of Work: The contract should clearly outline what is included in the project, from design phases to post-launch support, ensuring no ambiguities.
  • Terms and Conditions: Understand all terms, including payment schedules, confidentiality clauses, and rights to the website’s content and design.
  • Contingency Plans: The contract should detail how potential disputes or disagreements will be handled, and what happens if either party wants to exit or terminate the contract early.

16. Cultural Fit

  • Aligning Values: A web developer who resonates with your company’s values and ethos can better capture its essence in the website. They’ll inherently understand what the brand stands for and weave that into the site’s design and functionality.
  • Understanding Target Demographics: If the developer grasps the preferences and behaviours of your target audience, they can tailor user experiences that engage and resonate.
  • Effective Communication: A shared cultural understanding often leads to smoother communication, ensuring nuances aren’t lost in translation.

17. Clear Documentation

  • Future Maintenance: Comprehensive documentation can guide future developers or your internal team in understanding the website’s architecture, making updates or fixes easier.
  • Transparency: Proper documentation displays the web developer’s transparency, ensuring you know the ins and outs of your website.
  • Asset Management: All assets used, like codes, images, licenses, and plugins, should be clearly documented, ensuring no confusion about their sources or usage rights.

18. Knowledge of Latest Trends

  • Technological Advancements: Web technologies evolve rapidly. A web developer informed about the latest tools or platforms can implement cutting-edge features, ensuring your site is contemporary.
  • Design Evolution: Trends in web design change and having a site that reflects contemporary aesthetics can appeal more to users.
  • Optimized User Experiences: By being aware of the latest UX/UI trends, the developer can create an intuitive and efficient user journey on your site.

19. Problem-solving Skills

  • Adaptive Thinking: Web development often presents unforeseen challenges. An adept problem solver can adapt and find solutions without compromising the site’s integrity.
  • Resourcefulness: The ability to tap into a broad network or knowledge base to address challenges is invaluable.
  • Proactiveness: Anticipating potential pitfalls and addressing them before they become major issues is a hallmark of a good developer.

20. Training and Handover

  • Empowerment: Training ensures you’re not left in the dark post-launch. You’ll be equipped to make minor updates or changes without always relying on external help.
  • Accessibility: Handing over all credentials, from hosting to CMS access, ensures you have full control over your website.
  • Continuity: Training ensures continuity in website management, even if the web developer’s role concludes post-launch.

21. Recommendations and Networking

  • Vetted Quality: A web developer referred through trusted contacts often means they’ve delivered satisfactory results in the past.
  • Industry Relevance: Networking at industry events can connect you with developers familiar with your specific sector, ensuring domain expertise.
  • Expanding Options: Engaging in online communities or forums can expose you to a diverse pool of talent that you might not encounter through traditional channels.

22. Passion and Enthusiasm

  • Dedication to Excellence: A passionate web developer will often go the extra mile, ensuring every aspect of the website is polished.
  • Staying Motivated: Their intrinsic motivation means they stay committed even when facing challenges, ensuring project momentum.
  • Investment in Outcome: A web developer enthusiastic about their work will often share a vested interest in the site’s success, aligning their goals with yours.


Choosing a web developer is a decision that can shape your digital trajectory. It’s a blend of technical assessment, budgetary considerations, and instinctive judgments. This comprehensive guide serves as a roadmap, but remember, every project is unique. Listen to your instincts, prioritise your needs, and ensure open communication. With these principles in mind, you’re well on your way to forging a successful digital partnership.