Digital marketing is set to remain a powerhouse going forward. But as the dynamics of digital marketing change with each passing day, digital marketers need to be agile and understand what’s hot and what’s not in terms of SEO (Search Engine Optimisation).
Here’s three of the most prevalent SEO trends digital marketers should have a firm grasping of to see success in 2022.
Accessibility
There has been an increased focus on user experience in the SEO world. With Google long promoting website usability and accessibility, it is only a matter of time before we see a search algorithm update that is centered around web accessibility metrics.
Featured Snippets
Featured snippets are search results that typically feature at the top of Google’s search engine results page. People are looking for fast and efficient answers to their questions – featured snippets are an effective way of delivering those answers in a way that satisfies search intent.
Zero click searches are set to become one of the most prevalent marketing trends in 2022, which by default makes it a SEO trend to look out for in 2022.
Artificial Intelligence
As artificial Intelligence (AI) continues to evolve the way people interact online, it will begin to start playing a key role in Search Engine Optimisation.
The way that marketers develop, publish, and optimise content is changing, and artificial intelligence is one factor that is helping to advance this further. In a highly competitive landscape, data-driven, automated, optimised publishing will pave the way for better search rankings.
How SEO Will Change in 2022?
SEO is a field that is constantly changing. The flux of the discipline is inherently part of its practice. But as technology advances, and new practices become customary, there is one thing that will remain exactly the same in 2022 and for years to come – quality content.
Google’s algorithm is becoming more advanced as time goes by, and subsequently becoming better at recognising content with relevant and reliable information. Quality content is not one of those marketing trends, but more so something that has been and always will be of paramount importance in SEO. So, keep your pencil sharp and your mind sharper.
