WordPress is one of the most popular website-building platforms with around 810 million websites using WordPress as of 2023. This represents around 43% of all websites. In fact, over 500 sites are built with WordPress every day, compared to just 60-80 on competitor platforms like Shopify and Squarespace. This free and open-source content management system allows users to easily create and manage websites. In this article, we will discuss why IMS chooses WordPress for our client’s website building needs.
#1 Customizable
With thousands of plugins and themes to choose from, WordPress is extremely customisable. As a result, our clients can have a website that is customised to their own requirements and tastes. WordPress may be tailored to fit their needs, whether they need a straightforward blog or a sophisticated e-commerce site.
#2 SEO-Friendly
WordPress is built with search engine optimization (SEO) in mind. It has features such as customisable permalinks, easy content creation, and built-in SEO plugins that help websites rank well in search engine results pages. This is important for our clients because it means that their websites will be more visible to potential customers.
#3 Scalable
WordPress is also scalable, meaning that it can grow with our client’s businesses. As their needs change, we can easily add new features and functionality to their websites. This makes WordPress a great choice for clients who are just starting out, as well as those who are looking to expand their businesses.
#4 Security
Security is a top priority for any website, and WordPress takes this seriously. It has regular security updates and patches to keep websites safe from hackers and malware. Additionally, there are plenty of security plugins available to further enhance website security. This gives our clients peace of mind knowing that their websites are secure and protected.
#5 Easy to Update and Maintain
WordPress makes it easy to update and maintain websites. It has a user-friendly interface that allows clients to easily make changes and updates to their websites. Additionally, there are plenty of resources available to help with maintenance and upkeep, such as tutorials, documentation, and support forums.