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The Top 10 Free SEO Tools

As SEOs, we’re spoilt for choice with all the free tools out there. However, you don’t need every free SEO tool under the sun; you just need the ones that will make your life easier and cover all your use cases.

Here’s our pick of the top 10 free SEO tools.  

Google Search Console

Google Search Console is the quintessential in any SEOs toolbox. It’s a free tool from Google that helps webmasters monitor technical errors, manage site appearance on the SERPs and troubleshoot indexation errors. With GSC you can also submit sitemaps, view structured data issues, check your site’s Core Web Vitals, and much more.

Google Keyword Planner

Keywords are a fundamental part of SEO; they help us better understand search intent and drill down on the ‘why’ behind a search. As such, it only makes sense that a keyword research tool makes its appearance on this list, and what better tool to feature than Google’s own.

Google Keyword Planner was designed for keyword research for Google Ads, but many SEOs believe it to be the most accurate of keyword research tools out there.


We know how important it is to write quality content that answers all the right questions. But manually sifting through the SERPs to find these commonly asked questions can get a bit long in the tooth. AlsoAsked solves this problem by scraping the SERPs and collating the People Also Asked questions related to the topic you’ve entered.


Often you need to know certain things about a site, such as:

  • What analytics and tracking the site is using
  • What CMS the site is built with
  • What libraries were used
  • Who hosts the site
  • What schema the site has

What if there was a tool that could tell you this (and more) all by simply entering the URL of the site in question? Well, there is, and it goes by the name BuiltWith.

Merckle’s Schema Markup Generator

Schema markup helps search engines better understand your content, and powers rich snippets. But sometimes writing schema markup manually can turn into quite the extensive task. Merckle’s schema markup generator helps you create the correct schema code in a simple and efficient way.

Google Trends

As an SEO, you need to know the popularity of a topic over time. Otherwise, you’ll end up creating outdated content. A great way to find the popularity of a topic over time is with Google Trends.

Google Trends is a free tool built by Google that helps users captilise on trending topics. It also shows related topics and queries that are rising in popularity.

Google Analytics 4

Google Analytics 4 is the latest version of Google Analytics. It is far more advanced and follows a new event-based architecture where everything gets tracked as an event. Used in combination with Google Tag Manager, GA4 presents unharnessed power that adorns marketers with a future-proof tracking solution.

Microsoft Clarity

Understanding how your users behave and interact with your website is a key attribute to SEO success. Microsoft have built a tool called Clarity which is a free user behaviour analytics tool that helps marketers understand how users are traversing websites through heatmaps and session replays.

Screaming Frog

Finding technical SEO problems on your site can be a pain, especially with larger sites. This is where Screaming Frog comes into the equation. Screaming Frog crawls your site in a Google-bot-like way and generates a report of potential issues.

Bing Webmaster Tools

In a nutshell, Bing Webmaster tools is basically Google Search Console, but for Bing. It offers everything GSC does and a bit more. It includes some handy features, such as:

  • SEO reports
  • Site scan
  • txt tester
  • Keyword research tool
  • Bulk URL inspection
  • IndexNow