A custom-built website may appear more expensive than a DIY website builder such as Wix or Shopify, but many advantages could make it worthwhile in the long run.
Take a look at the differences here:
Feature | Website Builder | Custom-Built Website |
Cost | Lower monthly cost. | Slightly higher upfront cost. |
Planning | None, you have to do it yourself. | Fully planned, take advantage of your web designer's knowledge and experience. |
Design | Template, easy to use and tested, but not unique. | Unique for your business and requirements. |
Support | Minimal support, and you will need to research quite a bit to be able to do it yourself. | Total support from your web designer. |
Hosting | This is included, it will be cheap but kept within the web builder platform. | Choice of nearly any host you’d prefer. |
Extending the site | Limited pages and functionality. | Unlimited pages and the functionality is virtually unlimited. |
Turnaround time | Really quick if you have the capacity finalise the site. | It takes longer because it is a more labour-intensive process (consider the back and forth for approval as well). |
Marketing & SEO | Limited to the basic requirements. | Unlimited potential to tweak the code, SEO will be great as it will be optimised for your business. |