A custom-built website may appear more expensive than a DIY website builder such as Wix or Shopify, but many advantages could make it worthwhile in the long run.
Take a look at the differences here:
Lower monthly cost.
Slightly higher upfront cost.
None, you have to do it yourself.
Fully planned, take advantage of your web designer's knowledge and experience.
Template, easy to use and tested, but not unique.
Unique for your business and requirements.
Minimal support, and you will need to research quite a bit to be able to do it yourself.
Total support from your web designer.
This is included, it will be cheap but kept within the web builder platform.
Choice of nearly any host you’d prefer.
Extending the site
Limited pages and functionality.
Unlimited pages and the functionality is virtually unlimited.
Really quick if you have the capacity finalise the site.
It takes longer because it is a more labour-intensive process (consider the back and forth for approval as well).
Marketing & SEO
Limited to the basic requirements.
Unlimited potential to tweak the code, SEO will be great as it will be optimised for your business.