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10 Instagram Statistics for Marketers in 2022

Instagram has been a staple in the marketing strategy of many marketers for years now, and for a good reason. Despite its age and ripe competition, the platform continues to display exceptional performance year after year.

Here are 10 Instagram statistics for marketers in 2022.

#1: 44% of people use Instagram to shop weekly

Even though Instagram only introduced its shopping feature a few years ago, it has picked up some impressive momentum. An Instagram survey found that 44% of people use the platform on a weekly basis to shop.

#2: Business accounts post an average of 1.6 times a day

According to Hootsuite’s global state of digital report, Instagram business accounts post an average of 1.6 times a day. Diving even deeper into that stat – 62.7% of main feed posts are photos, with 16.3% being videos, and the remaining 21% are photos/photo carousels.

#3: Brands who are the most active post 17 stories per month

Story posting frequency is a regularly debated topic. But studies found that 17 Stories per month are how often the most active brands post. Story frequency is up in 2022, so if you want to ensure your brand doesn’t get lost in the noise, strive to post a Story at least every second day.

#4: 9 out of 10 users watch Instagram videos on a weekly basis

According to Instagram, 91% of recently surveyed Instagram users say that they watch videos on Instagram weekly.

#5: Brunei is the country with the highest Instagram percentage use

You probably haven’t heard Brunei mentioned often, but it is the country where Instagram reaches the highest percentage of the population (92% to be exact).

Countries with the highest percentage reach worldwide are:

  • Guam – 79%
  • Cayman Islands – 78%
  • Kazakhstan – 76%
  • Iceland – 75%

#6: The fastest growing Instagram audience is Gen X males

In 2021, the amount of 55-64 year old males using the Instagram platform grew by 63%. It’s a surprising statistic that shows that marketers shouldn’t necessarily discount the fact that other generations are present on the app.

#7: Instagram is the 2nd most-downloaded app worldwide

TikTok is the only app to beat out Instagram in terms of downloads in 2021. Considering the fact that Instagram has now been around for 12 years it’s impressive that Instagram takes the second spot for the most downloaded apps in the world.

#8: Instagram is the 7th most visited website worldwide

According to SEMrush, Instagram is one of the top 10 most visited websites in the world, based on total website traffic. In terms of total visits per month, Instagram sits at 2.9 billion eyeballs per month.

#9: Instagram is the 9th most Googled search phrase/term

Although Instagram is primarily accessed and used on smartphones via the app, it’s impressive to think that the 9th most Googled search term is “Instagram”.

#10: 59% of Instagram users log in daily

According to a report by Pew Research Center, almost 6 in 10 adult Instagram users log in at least once a day, while 38% will do so several times a day.