The changes we have seen over the last two years are only the tip of the iceberg when it comes to digital marketing. The speed at which social media, digital adverting and SEO are growing and changing is faster than anyone ever expected, and you need to make sure that you don’t get left behind.
New roles in the digital world
The days of clear divisions between Marketing, PR and Design departments are long gone, and trying to separate these roles makes it very difficult to accomplish anything.
Today’s marketing departments need to include writers (long & short form content) and copywriters, SEO specialists, web designers & developers, social media community managers and designers & producers who can edit and create videos.
The importance of planning in the digital world
Once you have decided on a strategy, make sure you give it the necessary time to optimise and improve. Changing your strategies too quickly can negatively impact your ROI and prevent you from gathering enough data to further enhance the campaign.
However, don’t be fooled by immediate growth, because if you do not have a long-term marketing strategy, you will not continue on the same trajectory. As fast as you might grow, there are a dozen other competitors right behind you researching and planning their launches too.
There has never been a more exciting time to be in the field of digital marketing, but continued learning is crucial to staying ahead of the curve.