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Gen Z – Who they are, and how to reach them

To advertise effectively to Gen Z, it’s important to understand their values and preferences. Gen Z is a digitally native generation that has grown up with the internet and social media. They are diverse, socially conscious, and value authenticity and transparency.

Here are a few strategies that may be effective for advertising to Gen Z:

Use social media: Gen Z is highly active on social media platforms such as Instagram, TikTok, and Snapchat. Advertising on these platforms can help you reach this demographic where they spend a lot of their time.

Be authentic: Gen Z is sceptical of traditional advertising and values authenticity. Instead of using traditional marketing techniques, try to create content that feels genuine and relatable.

Be inclusive and diverse: Gen Z is a more diverse generation than any before it and values inclusivity. Representation matters to them, and they appreciate when brands and advertisers try to include diverse representation in their campaigns.

Be creative and interactive: Gen Z is drawn to engaging and interactive content, such as video and live-streaming, games, and quizzes. Use interactive and creative formats to catch their attention and keep them engaged.

Emphasize the values of the brand: Show them the social and environmental impact of your brand, they tend to align with the values of brands they buy from.

However, it’s also worth noting that each person is unique and may not fit perfectly into a general demographic, so it’s important to do your research and understand the specific audience that you are targeting before launching your advertising campaign.