Updating the content on your website is vital. The last thing you want is for people to find invalid, outdated content on your website. Imagine you publish a blog on SEO advice that features tactics from years ago that are no longer valid today; your readers will become disinterested and look elsewhere for the answers they seek.
Speaking of SEO, let’s take a look at why fresh content is important for SEO.
Why up-to-date content is important for SEO
A blog on the top social media marketing trends for 2020 wouldn’t fair too well in 2022. If you update your older content, Google will notice those changes and will be reminded that you’re showing a living, breathing website.
Now that we know why keeping your content up to date is important, let’s go over some top tips on how you can keep your content fresh.
How to keep your content fresh
Here are the best practices to help your brand keep its content relevant:
Update hub content
One of the most important tips in the quest to keep your content updated is to focus on your hub content. These are the articles that are most important and branch out to other supporting articles. These cornerstone pages are generally the pages you want people to find you for, which is why they should be a top priority when it comes to updating your content.
Revitalise high-traffic posts
If you have a site with thousands of pages, updating content can become rather tiresome. If you have choices to make on which posts to update, take a look at which pages are generating the most traffic and then prioritise your list from there.
Delete very outdated posts
As your blog grows and more content gets added, some of your content will naturally become really old. Although some posts are evergreen, there will be some that will not be. Good SEO practice is to clean up your site and get rid of very old content that no longer serves a current purpose.
Update other pages too
Although it’s important to update your blog posts, you should not forget to update your other pages too; these pages are also important and require a refresh every now and again. Think of an FAQ page for example – the questions you initially post might be valid today, but in a year’s time, they may not be.
At the end of the day, blogging is important but it’s equally as important to regularly update your content. When content is fresh and valid, users feel your site is more trustworthy and will be more likely to take action or return in the future.