A big part of giving your content marketing strategy the best chance of success is through content optimisation. However, optimising content today is very different to what it used to be. As opposed to optimising content specifically for search engines, content needs to be optimised for humans so that it can become search engine friendly.
In this article we are going to be talking about what content optimisation is, why it’s important and the different ways that you can optimise your content for people (and search engines).
Let’s get to it.
What is Content Optimisation in SEO?
Content optimisation is the process of giving your text (content) the best possible chance of achieving its intended goal through various best practices and techniques.
Sure, there are a variety of tested methods that marketers can use to achieve said goals, but it is no longer about ticking certain technical boxes; not to say that these aspects aren’t important, but there are other significant marketing elements that web content needs to adhere to succeed in the online world of content marketing.
Why is Content Optimisation Important?
So, you’ve written a fantastic blog post that relates to your core product, and your aim is to get as many eyeballs on it as possible. Great. But, a few months after publishing the piece, you find that barely anyone has seen it. Why?
Well, there are a host of reasons why this could be, but they all fall under the umbrella term of content optimisation. If you did not optimise your content and just released it out into the wild, there is a very high possibility that it could disappear into the Google vortex.
This is why content optimisation is so important – it ensures that the research and work you’ve put into writing great content achieves your content marketing goals.
At the end of the day, you can write the best article in the world, but if search engines can’t find it, and it doesn’t satisfy search intent, it’s likely to fall flat on its face.
To help you avoid your content disappearing into Google’s black hole, we’ve compiled some helpful tips to keep you on track. Check them out in the infographic below.