As the world of digital marketing continues to grow, so does the importance of keeping up with said changes. Businesses that don’t keep up with the continually evolving landscape of marketing and digital are sure to be left behind.
For B2B businesses, it may deem more of a challenge considering the longer and more complicated sales cycles, combined with the multiple players involved in the entire process. However, success in the B2B marketing space starts with one simple aspect – being personal and human. Luckily, there are variety of strategies to achieve just that. Here are 4 ways to upgrade your B2B marketing strategy.
Use Live Videos
Attention retention is becoming an increasingly popular problem when trying to get users to read blog posts. Users today prefer watching live videos more than reading blog posts from brands.
Conveying information through visuals is a surefire way of ensuring that your users can better receive and retain information. As such, including videos in your B2B marketing strategy is a great idea.
Create Mobile-Friendly Content
If you’re not focusing on creating mobile-friendly content, you’re leaving some serious money on the table. Most decision makers of businesses are constantly on the go, meaning that mobile is the main medium in which they consume content.
Ensure that all of your content on your website is mobile friendly. From a search engine optimisation perspective, Google has switched to mobile-first indexing, meaning that it is now more important than ever to make sure you deliver a great experience to your mobile visitors.
Use Analytics to Your Advantage
Think of analytics as the cornerstone to a successful B2B marketing strategy.
By effectively utilising data from analytics, you can use this to reduce risks and make informed decisions. Without proper analytics, it’s like throwing mud at a wall and hoping something sticks.
Analytics allow you to quantify the effects of making adjustments in your marketing strategy. Knowing what has worked, and what hasn’t worked is crucial to future success in the B2B marketing space.
Analytics allow for a defined path of optimisation.
Storytelling is a widely used tactic employed by many brands. Its sole purpose is to build stronger connections with audiences.
The idea is to tell your brand story in a way that helps your audience relate to you on a human level and connect in a personal way.
Brands need to leverage storytelling to connect with their audiences on a deeper level that promote loyalty and long-term relationships.
By creating mobile-friendly content that incorporates live videos, backed by analytics data, you can tell your brand story in a way that gives your business the best chance of success in the B2B marketing space.