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How to Use LinkedIn Analytics Effectively

LinkedIn can be referred to as the underdog of social media platforms for individuals as it isn’t as popular as some of the other platforms available today. Although, that doesn’t mean you can’t get great results from it.

There are a couple of ways to do that such as creating a LinkedIn profile optimised for search engines and engaging with connections. But how will you know how well you’re doing? You’ll need something to track your progress. This is where LinkedIn Analytics comes into play.

Table of contents

In this article, we’ll be looking at:

Let’s jump right in.

The Importance of LinkedIn Analytics

LinkedIn Analytics helps you understand what’s working and what could be improved by giving you access to a number of insights. You don’t want to be making decisions based on how you’re feeling at that moment. You’d like to make informed decisions, and you need information for that.

With the data we get from LinkedIn Analytics, you can measure the effectiveness of our activities and understand our audience to make informed decisions so we can increase our LinkedIn conversions.

How to Utilise LinkedIn Analytics Effectively

To harness the full potential of LinkedIn Analytics and drive conversions, follow these strategic steps:

Step 1. Explore your profile views.

LinkedIn Analytics provides you with a snapshot of who has looked at your profile. To understand the types of professionals interested in your profile, keep an eye out for information like this. You can also begin deciphering the types of content that encourage these profile views and adjust them according to the audience you’re trying to engage with.

Step 2. Monitor post engagement.

Speaking of the types of content, the way people engage with your content can give you a sense of direction on what’s what is performing well and what can be improved. How do you measure engagement?

You look at metrics such as likes, comments, and shares to gauge the impact of your content. Look at the type of content that is getting the most engagement and attempt to replicate the formatting and punchlines of that post.

Creating engaging content will do three things for you:

  • Enhance your visibility.
  • Widen your reach.
  • Lead to more conversions.

Step 3. Evaluate follower demographics.

You need to be able to effectively target your audience, and one way to do this is by understanding the demographics of your followers. Fortunately, included in LinkedIn Analytics insights is demographic data such as the location, job titles, and industries of your followers.

Take advantage of this information to refine your content strategy, particularly when implementing LinkedIn Ads, making the content more personalised to your audience as you continuously build an understanding of them.

Step 4. Track post timing and frequency.

LinkedIn Analytics also goes to the extent of determining the optimal times to share your content. This gives you the opportunity to adjust your posting schedule to post on days your audience is the most active. Ensure you maintain your consistency as inconsistency can negatively impact your engagement and reach.

Final thoughts

Data-driven decisions are made possible with the help of LinkedIn Analytics allowing you to refine your LinkedIn approach as well. As long as you know how to interpret the data, like profile views, and post engagement, there aren’t many reasons to not do well on LinkedIn. Following these steps will ensure that you’re on your way to performing well on LinkedIn.