Finding and using the right keywords in SEO is not important; it is absolutely necessary and is a quintessential to the initiation of all other SEO related efforts.
But after finding your perfect keywords, the last thing you want to do is use it repeatedly. Sure, it can be tempting given the fact that you’ve spent a few hours to find this gold nugget of a keyword, but there’s another way of utilising that keyword to its full capacity without repeating it.
In this article, we’re going to give you some insight into how you can use synonyms and related keywords to make your SEO efforts work for you.
Variation is the spice of SEO life
It may seem slightly contradictory but using synonyms and related keywords in your content can help you improve your rankings. Using the exact same keyword repeatedly signals one thing and one thing only to both users and Google – keyword stuffing. This will lead to a poor users experience where your users stop reading and leave your site to find their answers elsewhere.
Strive to vary your text in different ways:
- Alternate long sentences with shorter ones
- Alternate the sequence of words
- Use different adjectives, prepositions and conjunctions
There are many ways you can vary your text but one of the most important things to do is to vary the keywords that you use. If you’re trying to rank for longer-tail keywords, such as ‘ad agency South Africa’, using that exact phrase multiple times will make your content very tiring to read. So then, what should you do?
Use synonyms and related keywords – this will make your content more attractive while still sporting the necessary search terms you need.
At the end of the day, people search in different ways, and Google has gotten smarter. Long gone are the days of stuffing a page full on keywords and watching the results pour in on the SERPs. These days, marketers have to themselves be smarter, more strategic and more natural in the way they write their content.
Vary your text, make use of synonyms and related keywords, and write with the notion in mind of answering questions and providing a relevant piece of content that will help people.