What Is Creative Advertising?
Creative advertising is when a team of creatives come together to make a campaign or advertisement that creatively and effectively tells the story of a brand.
Creative agencies can perform any number of functions for clients; from strategy and design, to technology or media – all creatively or expert lead. The work is often strongly defined by values or a particular guiding philosophy.
Here are the 2 key reasons why we think creativity is so important to advertising:
Why Is Creativity Important In Advertising?
Memorability
It may be a little disheartening for advertisers to read but research suggests that only 16% of advertising is both recalled and correctly attributed to the brand, suggesting 84% of ad spend could be going to waste.
A recent study revealed that internet users are now spending an average of 2 hours and 22 minutes per day on social networking and messaging platforms. That may seem like a lot of time to engage with potential customers, but on average, you have around 5 seconds of that time to grab your visitor’s attention.
We’re bombarded by advertising every time we open a browser or pick up a tablet, so creative ads which can cut through this constant onslaught of content are essential for success.
Brand Love
Creativity can help brands to create a following, as well as promote their products. A highly creative ad is likely to make its mark with consumers. It turns out that many people believe that a brand is high-quality and worth their attention, simply because they’re impressed by the effort that went into producing such a creative advertisement.
From brand love, you end up with a customer who will also advocate for your brand – Expanding your advert’s reach even further.
