There’s no doubt that digital marketing has become a vital component in any marketing strategy. Gone are the days of ‘spraying and praying’ – Digital marketing allows brands to narrow down on their messaging and reach a specific audience more effectively.
In order to unleash the unprecedented power of digital marketing and determine which strategies may work best for your business, you need to understand the types of digital marketing. Here are the 5 most effective types of digital marketing:
1. Content Marketing
Content marketing is the planning, creation and distribution of content to reach your target market in the most effective way. When done strategically and correctly, content marketing has the ability to boost your brand awareness, generate reach and improve sales.
To get the most out of content marketing, content should be published regularly with your target audience in mind. Remember, in order for your audience to come to you first for information, your content needs to be quality, reliable and accurate.
SEO stands for ‘Search Engine Optimisation’. In a nutshell, it is the process of improving the visibility of your website according to relevant search terms.
SEO is a vital part of digital marketing – it helps users find what they are looking for; it helps provide answers to questions many people have. Search is the primary source of digital traffic for brands.
3. Social Media Marketing
Social media marketing is the use of social media platforms to promote your brand and connect with your audience to drive traffic and increase sales.
By publishing great content, engaging with your followers and running social media ads, your brand can encourage interaction boost conversions.
4. Search Engine Marketing
SEM, or Search Engine Marketing refers to paid ads that are promoted through search engine results. Also known as pay-per-click, this type of digital marketing is short form in the sense that once you are no longer paying, an ad will cease to exist.
There are different types of Google ads and campaigns, but when done according to a finely tuned strategy, it can be an extremely effective type of marketing with immediate results.
5. Email marketing
Email remains one of the most effective marketing techniques. Through compelling campaigns and an enhanced ability to analyse customer interactions and data, email marketing offers marketers the ability to convert an audience into customers.
No matter what industry, every company needs a digital marketing strategy to survive and thrive in today’s hyper-competitive world. Using these different marketing strategies can promote your business digitally and reach your audience through the channels they’re already engaging with.