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The Role of AI in Content Marketing

Many individuals are not great at content creation or content strategy. We’re only human. And content marketing is both an art and a science. We excel at the creative side of the content marketing process, like compelling content creation and telling stories that resonate with consumers. Marketers tend to use gut feelings to determine what to publish next.

Think of all the tasks that need to be performed before any piece of content goes live: Keyword search, reviewing data, analytics and trends, search engine optimisation and content writing – from personalising to optimising. AI-powered content creation and strategy can help you create content faster and at scale, following a strategy backed by data – not gut instinct.

AI in content marketing can give you a huge competitive advantage on the science side of content marketing. No matter what content you write or what stories your brand tells, there’s a good chance artificial intelligence (AI) can help do it better. Machine learning algorithms are enabling marketers to make sense of overwhelming amounts of data and deliver better customer experiences – and generate content in record time.

AI content creation means that a machine creates content for you. Humans give AI a prompt, description, or parameters and the machine generates the content in seconds or minutes. AI content marketing help marketers do their jobs better and more efficiently. When utilised across different areas of digital and content marketing, AI can help to create unity and cohesion within your internal team functions making your content strategy more effective.

Artificial Intelligence enables social networks to customize a user’s experience through analysing hundreds of variables and can predict, with reasonable accuracy, what a user will like, comment, hide or mark as spam. It also gives consumers a better experience while interacting with your brand.

In the future, the influence of AI in the content realm is only expected to be more robust. Hence, to fuel their content strategy and stay ahead of the curve, global marketers and content creators should aim at becoming AI-first.