Google Ads help you reach new customers online by targeting ads to the type of customers that you want, whilst filtering out those that you don’t want.
What’s the difference between paid advertising and organic search results?
Ads can appear on the top or bottom of the Google search results page next to or under an “Ads” label. Ads are ranked primarily based on how relevant and useful they are to what the person searched for, your bid, and a few other factors
Organic search results are unpaid links to websites with content related directly to what the person searched for. The more relevant the site is to the search term, the higher the link will appear in the list. Your related website could appear here, but your ad won’t.
How does Google charge you for their ads?
With cost-per-click (CPC) bidding, you’re charged only when someone is interested enough to click your ad. You tell Google Ads the most you’re willing to pay for a click on your ad (called the maximum cost-per-click bid), but you could be charged less. You have control over your Google Ads budget. You decide the average amount you want to spend each day. On the days when your ad is more popular, Google Ads will allow up to 2 times more of your average daily budget so you won’t miss out on those valuable clicks. Your budget will be lower on other days, so you won’t be charged more than your average daily budget multiplied by the average number of days in a month.
